Google Ads Agency
A Google Ads Agency That Counts Leads, Not Clicks
A good Google Ads agency builds and manages your paid search campaigns so every dollar of ad spend is traceable to a real outcome. We run keyword strategy, ad and landing page builds, bid management, and conversion tracking, then wire CallRail call tracking and Dynamic Number Insertion so you can see which keyword produced which phone call. Management starts at $800/month, our pricing is published below, and we're a Google Partner doing this since 2009.
What a Google Ads Agency Actually Does
A Google Ads agency takes your advertising budget and turns it into qualified leads or sales on Google Search, the Display Network, YouTube, and Shopping. The work is part strategy and part daily maintenance. Run a campaign on autopilot and it quietly burns money on broad match terms and bad placements. The job is to stop that from happening.
At Lifted Websites, day-to-day management covers four things:
- Keyword and audience strategy — choosing search terms by intent and commercial value, then cutting the ones that drain budget without converting.
- Ad and landing page builds — writing ads that earn the click and pointing them at pages built to convert, not your homepage.
- Bid and budget management — adjusting bids toward the keywords and times of day that actually book jobs, and protecting your daily cap.
- Conversion tracking and reporting — measuring cost-per-lead, not just cost-per-click, so spend decisions are based on revenue.
One number matters more than most people realize: Quality Score. Google rewards relevant ads and good landing pages with lower costs and better positions, which is why ad copy and page design are part of management, not separate projects. Google explains the mechanics in its own Google Ads Help documentation.
How Our Google Ads Management Is Priced
Most agencies hide this behind a sales call. We don't. Your total cost has two separate parts: the ad spend that goes to Google, and the management fee that goes to us. They're billed separately, so you always see exactly what funds your campaigns versus what pays for management.
Agencies typically charge a flat fee, a straight percentage of spend, or a hybrid. We use a tiered hybrid that starts flat for smaller accounts, then shifts to a shrinking percentage as your budget grows. Here's the actual pricing:
| Monthly Ad Spend | Your Management Fee |
|---|---|
| Up to $4,000 / month | $800 / month flat |
| $4,000 – $10,000 / month | 20% of ad spend |
| $10,000 / month and up | 15% of ad spend |
💡 What the fee covers
Every tier includes the full scope: keyword and audience strategy, ad and landing page builds, ongoing bid and budget management, CallRail conversion tracking, and monthly reporting. The percentage shrinks as you scale, so a growing account pays a smaller share of spend over time, not a larger one.
We Track Every Dollar to a Real Lead
Clicks are easy to report. Booked jobs are harder, and they're the only number that pays your bills. This is where most accounts fall apart, because the phone rings and nobody knows which ad caused it. We close that gap with three layers of tracking.
Call tracking and form tracking
We connect CallRail so every phone call and form submission is logged against the keyword and ad that produced it. A lead is no longer a guess. It's a recording with a timestamp and a source.
Dynamic Number Insertion
Dynamic Number Insertion (DNI) swaps in a unique tracking number for each campaign, so the system knows which campaign drove which call without you changing a thing on your site. That's how attribution stays accurate even when someone calls instead of filling out a form.
Keyword-level results
With calls and forms traced back to keywords, we shift budget toward the terms that book work and pause the ones that only spend. Over a few months that's the difference between an account that breaks even and one that prints leads. We can build this on a fresh Google Ads account or connect your verified account to our MCC (My Client Center).
Google Ads vs SEO: Which Should You Buy First?
Short answer: Google Ads buys you traffic today; SEO earns you traffic that keeps coming after you stop paying. They solve different problems, and the right first move depends on how fast you need leads.
| Google Ads | SEO | |
|---|---|---|
| Speed to leads | Days | 3–6 months |
| Cost behavior | Stops when spend stops | Compounds and persists |
| Best use | Immediate demand, promotions, new launches | Durable, lower-cost lead flow |
For most clients the answer is both, in sequence: run Ads to generate leads now while local SEO and AI search visibility build the cheaper long-term channel underneath.
⚠️ When Google Ads is the wrong first buy
Ads are a poor fit if your website doesn't convert yet, if your tracking isn't installed, or if your monthly budget is too small to gather meaningful data. Paying for clicks that land on a weak page just funds an experiment you'll lose. In those cases we'll tell you to fix the site and tracking first. We'd rather delay your spend than waste it.
Why Work With Lifted Websites
I'm TJ, founder of Lifted Websites. I've worked in search since 2009, and we run Google Ads as a Google Partner from our base in Scottsdale, Arizona. We manage paid search for local businesses across the Phoenix metro and for clients nationwide, which means we've seen what a $2,000 local budget needs and what a national account with a five-figure budget needs.
[TJ VOICE PASS — drop one real client situation here. A short anonymized before/after from CallRail works best: "A [trade] client in [city] was spending $X on broad match with no tracking. We rebuilt the account, added DNI, and cost-per-lead dropped from $Y to $Z in N months."]
Need a second opinion before you commit? Start with a free Google Ads audit — we'll show you where the current account is leaking money. If your landing pages and hosting need work too, our website management team handles that side.
Google Ads Agency FAQs
How much does a Google Ads agency cost?
Your cost has two parts: ad spend that goes to Google, and a management fee that goes to the agency, billed separately. At Lifted Websites the management fee is $800 per month for ad spend up to $4,000, 20% of spend from $4,000 to $10,000, and 15% of spend above $10,000. The percentage shrinks as your budget grows.
Is hiring a Google Ads agency worth it?
It's worth it when the leads an agency generates, minus the management fee, beat what you'd get running the account yourself. A managed account with proper conversion tracking usually lowers cost-per-lead by cutting wasted spend on terms that never convert. If you can't track leads yet, fix that first.
How is Google Ads different from SEO?
Google Ads buys placement at the top of search results and produces leads within days, but the traffic stops the moment you stop paying. SEO earns rankings over three to six months and keeps producing after the work is done. Most businesses run both: Ads for speed, SEO for durable lower-cost leads.
How do you track which ads produce leads?
We install CallRail call tracking and form tracking, then use Dynamic Number Insertion to assign a unique phone number to each campaign. Every call and form is traced back to the exact keyword and ad that caused it, so we can shift budget toward the terms that book real work.
Do you work with my existing Google Ads account?
Yes. We can build a new Google Ads account from scratch or connect your verified existing account to our MCC (My Client Center). You keep ownership of the account either way, which matters if you ever change agencies.
Can you manage Google Ads for businesses outside Arizona?
Yes. We're based in Scottsdale and manage local campaigns across the Phoenix metro, plus national accounts for clients anywhere in the United States. Google Ads management is handled remotely, so location doesn't limit who we can work with.
See where your ad budget is leaking
Get a free Google Ads audit. We'll show you which campaigns waste spend and what a managed account could do instead.
Get My Free Google Ads Audit📞 Or call us directly: (888) 863-7421 | 6815 E Camelback Rd, Scottsdale, AZ 85251
Let's Achieve Exceptional Results Together!
Choosing the right Google Ads marketing agency can make a significant difference in your digital marketing efforts. At Lifted Websites, we pride ourselves on being the best Google Ads agency committed to delivering measurable results and helping your business grow. We can set up a Google ads account or connect your existing Verified Google ads account to our MCC (My Client Center).
Ready to boost your online presence and drive more sales? Contact Lifted Websites today for a consultation on how we can help your business thrive with Google Ads.