If you haven’t heard yet, there was a Rottweiler shot trying to protect it’s owner that was being handcuffed by the Hawthorne Police Department. Unfortunately, I watched the video of this dog brutally murdered since it was in my Twitter stream for breaking news and “going viral”.
— NewsBreaker (@NewsBreaker) July 2, 2013
I was instantly drawn to it because I’m a huge dog lover and especially Rottweilers. I owned a Rottweiler that passed away after suffering from cancer for over a year. I know they are loyal, trustworthy dogs that love their owners and would give their life to protect their owner as this dog was doing.
That was yesterday but today I wanted to see if there was any more details, news, or reprimands that the officer might face for doing this to this dog. So I went to Twitter and searched the hashtag #HawthorneDogKilling
When I did that I noticed this “promoted tweet” from Banfield Pet Hospital using that search to promote a free coupon for dog owners. They used a Google tracking link and sent people to a landing page (Banfield Pet Hopital removed the page) to collect their info.
— Banfield (@Banfield) July 1, 2013
My gut said this is F’d up to use a tragedy to promote a free coupon to build a list. My brain as an internet marketing consultant said I see what they are doing and there are a ton of loving dog owners that are outraged using that hashtag.
And here we are with a blog post to get your feedback. Do you think this is smart or insensitive? Do you think using tragedies and hashtags that might surround someone’s death whether a human or a dog is a good form of social media marketing?