I noticed Google changing the text ads on mobile phones to have a white background with a yellow tag that says “ad” over the last few months. However no one really noticed the new PPC text ads on desktop searches accept in the UK.
Then about a two weeks ago I noticed the new Google pay per click text ads on desktop searches when I wasn’t logged into my gmail account.
Now… as of today as you can see the headlines while searching Google and being logged into Google I am seeing these new text ads everytime I search whether it be a brand search like DropBox and Amazon or a local search like “diamonds phoenix”…
As a PPC Management company we are loving this change since it looks very organic and will increase clicks and conversions of PPC ads on Google.
Over 40% of people can’t even tell the difference between organic and PPC ads on Google and this will make that number increase. As SEO becomes increasingly more time consuming and harder without any content marketing strategy and just link building more and more companies will spend more money on PPC.