I just noticed this morning when manually searching Google for a few local small business search terms there were 4 top ad positions vs. the usual 3.
So I tried again, to see if this was just for one query and a test I just started noticing.. but nope.. another one (DJ Khaled voice..)
It also seems like on Twitter that there has been more recent tweets about it so maybe I’m caught in a test with the data center closest to me or maybe it’s rolled out and no longer a test?
To test this more I used search queries without a geo term attached and still over and over 4 top ads and you can never see the first organic position below the maps without scrolling down below the fold.
We tell small businesses all the time PPC is becoming a must and if this “test” sticks there is no doubt with mobile and desktop searches if you want to be in the Google game Adwords is a more controllable way to do it.
Here are more examples of the Four Top Ad Positions we searched to see how prevalent it is.. even without GEO terms
Still a test or is this new Google Top 4 Ad Positions going to stick or has it already?
To be fair, we noticed “lawyers” still showed 3, but “lawyers Scottsdale” showed 4 ads again on Google.