I noticed that some companies target “adwords” as a keyword to attract companies and people to their PPC Management services. It makes sense since some people will just type “adwords” to sign in to an adwords account they set up or they are managing.
However, when doing that search recently I found Bing conquesting and trying to attract people to start using Bing Ads.
Check out this screenshot below of Bing using Google Adwords to market their own “PPC” ad platform.
I thought this was great for a few reasons…
- It proves to the businesses I hear all the time saying “but I never click there..” Really? If you still think no one clicks on PPC ads check this out, and now even Bing is using Google!
- Conquesting as a PPC strategy is a great way to leverage thousands or millions of dollars that other competitors and brands spend that are in your space. You can bid on their name and show up in front of their customers offering your services as an option.
- Google is very effective. Think about it… A company like Microsoft that rebranded their search engine to Bing is using Google’s PPC program Adwords to market their ad platform and search engine.