How To Rank on the First Page of Google

Ever since the Penguin update back in April/May this year everyone is now concerned about their link profile to their website. Google’s Penguin update went after blog networks, paid links, and links that have the same anchor text keyword in every link. Some sites used these link building practices before Google’s Penguin update and it worked.  Now they are trying to clean up the mess and figure out what to do now for their small business’s link building plan.

Recently, Google’s Matt Cutts the Google Spam master and the go to guy that spits advice on how to rank with Google in the “white hat” way has done four videos about links and link building.

Google’s view on Guest Posts for Links

Google’s View on Article Marketing, Widgets, Footers, Themes for Links

Google’s Views on Removing Links to your Website

Google’s Link Removal Tool

In the end, if you build a brand, be useful, and attract trusted, relevant links naturally you will win and build trust with Google for your own site. The problem is most “mom and pops” or small business owners don’t get the same benefit of naturally attracting a Wall Street Journal or CNN trusted media outlet linking to them like the bigger brands.

So what should you do as a small business owner in your local area when it comes to link building?

  • Reach out to partners, suppliers, vendors that you have relationships with and ask for a link somewhere on their site or blog where it makes sense and is user friendly
  • Sponsor local events in your area that have a website that list and link to sponsors
  • Submit your site to local directories. You can use services like Yext to manage this process
  • Get involved with Social Media or at least secure social profiles that allow you to add your website link to those profiles
  • Use Press Releases to announce significant events at your company
  • Reach out to local journalists and news personalities to offer content on their media platform that is useful and makes sense when it occurs
  • Create content on your blog or a branded blog that targets your audience and is useful
  • Get involved on blogs that are relevant to your industry leaving comments with your name/company name.
  • Look for Forums to be involved in and add useful insights and answers to questions to be a productive member.
  • Reverse engineer your competition’s websites, learning what they are doing that you are missing with your website that is getting them links. We can run backlinks for any website for you  let us know if you need help.
  • Find opportunities with educational or government entities in your local area where there could be a potential relationship with them and helping students or sponsoring a program to help other people.
  • Find out what is the most popular searched keywords in your local area and learn what companies rank for those keywords to see if there is a way to form a partnership, sponsorship, or link.
  • Target links on sites where you can actual get sales vs. just link to rank for a keyword
  • Be sure to vary your link anchor text to have your name, company name, brand, and keywords. Also remember to link to different relevant pages to your website not just the home page. And use your contact us page for links in directories sometimes to mix it up.

Let us know if you have found success with any other link building techniques that turned into converted traffic and sales. Also, if you would like help with your online advertising and seo strategy call us at 888-863-7421

marketing agency for barber shops

Barber Shop Marketing: How to Grow a Barber Shop Online

Whether you are an old school barber shop or brand new barber shop in startup mode you have to market your barbershop based on where people’s attention is. Think about how you find things and where you spend most of your attention. And if you really are having a pain point in customers or want to grow your barber shop you really need to keep up with this digital, mobile, Google world we live in.

If you break it down and think about where you would look if you needed a barber or any local service provider you might come up with this list.

  • Friends, Family, Word of Mouth.. (this happens naturally and now especially through social media like with Facebook which is another way)
  • Google – nothing is better than Google at giving you the best results for what you need when you need it and where you need it…
  • Social Media – Twitter, Instagram Facebook are the main three
  • Drive by – your physical barber shop location will drive business

If you look at this list really the only two areas that are more marketing focused is your Google and Social Media presence. And if you break that down even further the two best platforms we have seen results with marketing budgets and spend is with Google SEO and Google Ads. Instagram would be a close 3rd but only if used in the right way and if your barbershop actually posts pictures 1-5 times a day consistently using local city area hashtags that are close to your barber shop.

One of the Scottsdale Barber Shops we help that does Instagram really well is @wendycutshair with Blurred Lines Barber Shop. So if you want to get an idea on how you should really be marketing on Instagram check out her account or give us a call at 888-863-7421 for help.

As for Twitter or Facebook they aren’t as good as Instagram from an organic visual local stand point with local hashtags and they would be secondary options after Instagram. Also, with Facebook you will need an ad budget to create ads that target your local area and demos because Facebook’s organic reach is pretty much dead except for existing customers wanting to connect and “like” your page.

Barber Shop Google Marketing: Barber Shop SEO, Microsites, and Google Ads

If you are a barber shop owner your number one priority should be making sure you are on the first page of Google for keywords like “barber + your city”, “barber shop + your city” ect…

If you don’t know how to rank your website with content, mobile friendly site, and backlinks then you should hire a professional like our barber shop marketing experts that can do it all for you. By getting on the first page of Google with Barber Shop SEO you will continously get in front of new customers already in the market and searching for your services.

With SEO it can take anywhere from 3-12 months depending on the local competition for a barber shop website to rank on Google. We can do a FREE SEO analysis on  your site to see if your barber shop website has traction and where you stand. Also, in the meantime, you can instantly get on the first page of Google with Google ads at the top of every search.

Barber Shop Google ads Management

We can set up, manage, and optimize those ads including track calls to show you ROI each month. Also, we include a custom built landing page that can also be used as another lead generating website for your business to help your barbershop grow. For example, if you were a Barber in Scottsdale, AZ we could build something like “BarberScottsdale.com” or another keyword website that can be used for Google Ads landing page tracking and generate leads for your barber shop organically.

It’s like having multiple chairs in a barbershop. You can either have one chair cutting hair or 2, 5, 10 chairs cutting hair and bringing in more revenue for your barber shop. In this case you can have your main branded barber shop website and then another lead site that can be used for more organic SEO or direct leads and used for a landing page on Google that converts better.

Barber Shop Websites (Microsites)

Our barber shop micro website strategy is building you a keyword focused website that will be used to attract more local customers in your area online. Think of it as a direct mail piece online. We can do the research and find you a great keyword and industry focused website based on keyword research data of what new customers are actually searching and build out, host, SEO and make it consistent with your barber shop brand.

And as mentioned above we can use the site as a landing page for your Google ads if you have the budget for that as well.

To learn more about our barber shop marketing services that start at $500 per month please call 888-863-7421 so one of our experts can go over all the options to get started.