Matt Cutts just did a new Google Webmaster Video to discuss how Google Search works. He first starts off on what a search engine has to do to become the world’s best search engine. There are three key components to that. You have to crawl the web comprehensively and deeply You have to index those [...]
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Google Adwords Improving Exact & Phrase Match Searches
Google Adwords is one of the best ways to target new business and customers searching with keywords that are related to your business or service. When you have a Google Pay Per Click program set up you can bid on keywords with Broad, Exact, or Phrase matches. If you don’t know what this is or [...]
Video of Matt Cutts Speaking About SEO & Google at the 2012 Korea Webmaster Conference
Matt Cutts recently spoke at the 2012 Korea Webmaster Conference where he spoke about Google’s past, present, and future of search. He also provided tips on Search Engine Optimization and how to get your website found better with Google’s search engine. Some of his top points are: Make your website search engine friendly with no [...]
Google Does Take Manual Action On Removing Websites that Do Not Follow Guidelines
Have you ever wondered if Google will take manual action on webspam? Here is a video from Matt Cutts with Google’s webspam team and she shares the types of websites they will remove from Google and why. You can also look at Google’s Webmaster Quality guidelines to learn more about what websites they will remove [...]
5 Common SEO Mistakes
Check out the latest Google Webmaster Video of the “5 Common SEO Mistakes” and then six ideas to help you improve your SEO approach. Big takeaways; – SEO is constantly changing and Google will keep making it harder and harder to get first page rankings – The 6 ideas they included most can be taken [...]
Google’s Pay Per Click Marketing April Fools Joke – Click to Teleport
If you logged into Google Adwords today like we did you would see Google’s New “Click to Teleport” beta message with a complete landing page. At first glance as a Pay per click Management company you get excited when you see the above message of a new PPC “ad extension” like a real one they [...]
Pinterest Down? Did You Just Get the Pinterest 502 Screen?
Yeah I know, you went to login to Pinterest and you found their 502 “fail whale” because their server can’t handle all the people and traffic. But have you thought about how much time and effort you are putting into building their website vs having your own website or blog? Don’t get me wrong Pinterest [...]
When and How To Use Microsites that Don’t Look Spammy to Google
Matt Cutts gives advice on using multiple domains or having microsites. The main point is to make sure every website or microsite is unique with different content and layouts. Also, make sure you have enough time to build trust and reputation for each domain and microsite you launch. If you don’t give as much love [...]
What is Local Paid Inclusion and How Does it Work?
Great Question! We are wondering ourselves after reading this article about it on Search Engine Watch. So we went to their site and Preregistered to get in on this if it is truly as the SEW article described “Google, Bing & Yahoo in Partnership to Sell Top Organic Local Listings”. This sounds like a PPC program [...]
Audi 2012 Game Day Commercial – Vampire Party – Audi Car Dealership Marketing
Just noticed this new commercial by Audi and was thinking how cool would it be to use this on a microsite or landing page that collects leads after they show this on TV and people view it on YouTube. In the commericial, at the end they use a Twitter hashtag #SoLongVampires to carry the discussion onto Twitter. [...]
