google office

What is Google? History of Google

Google is an American multinational corporation specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, and software. Most of its profits are derived from AdWords.

Google was founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. Together they own about 14 percent of its shares but control 56 of the stockholder voting power through super voting stock. They incorporated Google as a privately held company on September 4, 1998. An initial public offering followed on August 19, 2004. Its mission statement from the outset was “to organize the world’s information and make it universally accessible and useful,” and its unofficial slogan was “Don’t be evil.” In 2004,

Google moved to its new headquarters in Mountain View, California, nicknamed the Googleplex.

google officeRapid growth since incorporation has triggered a chain of products, acquisitions and partnerships beyond Google’s core search engine. It offers online productivity software including email, a cloud storage service, an office suite and a social networking service . Desktop products include applications for web browsing, organizing and editing photos, and instant messaging. The company leads the development of the Android mobile operating system and the browser-only Chrome OS for a netbook known as a Chromebook. Google has moved increasingly into communications hardware: it partners with major electronics manufacturers in the production of its “high-quality low-cost” Nexus devices and acquired Motorola Mobility in May 2012. In 2012, a fiber-optic infrastructure was installed in Kansas City to facilitate a Google Fiber broadband service.
The corporation has been estimated to run more than one million servers in data centers around the world ; and to process over one billion search requests, and about 24 petabytes of user-generated data, each day .

In December 2013 Alexa listed google.com as the most visited website in the world. Numerous Google sites in other languages figure in the top one hundred, as do several other Google-owned sites such as YouTube and Blogger. Its market dominance has led to prominent media coverage, including criticism of the company over issues such as search neutrality, copyright, censorship, and privacy.

History

Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in Stanford, California.
While conventional search engines ranked results by counting how many times the search terms appeared on the page, the two theorized about a better system that analyzed the relationships between websites. They called this new technology PageRank; it determined a website’s relevance by the number of pages, and the importance of those pages, that linked back to the original site.

A small search engine called “RankDex” from IDD Information Services designed by Robin Li was, since 1996, already exploring a similar strategy for site-scoring and page ranking. The technology in RankDex was patented in July 1999 and used later when Li founded Baidu in China.
Page and Brin originally nicknamed their new search engine “BackRub”, because the system checked backlinks to estimate the importance of a site. Eventually, they changed the name to Google, originating from a misspelling of the word “googol”, the number one followed by one hundred zeros, which was picked to signify that the search engine was intended to provide large quantities of information. Originally, Google ran under Stanford University’s website, with the domains google.stanford.edu and z.stanford.edu.

The domain name for Google was registered on September 15, 1997, and the company was incorporated on September 4, 1998. It was based in the garage of a friend . In January 2013, Google announced it had earned in annual revenue for the year of 2012. This marked the first time the company had reached this feat, topping their 2011 total of $38 billion.

Financing, 1998 and initial public offering, 2004

The first funding for Google was an August 1998 contribution of $100,000 from Andy Bechtolsheim, co-founder of Sun Microsystems, given before Google was incorporated. Early in 1999, while graduate students, Brin and Page decided that the search engine they had developed was taking up too much time and distracting their academic pursuits. They went to Excite CEO George Bell and offered to sell it to him for $1 million. He rejected the offer and later criticized Vinod Khosla, one of Excite’s venture capitalists, after he negotiated Brin and Page down to $750,000. On June 7, 1999, a $25 million round of funding was announced, with major investors including the venture capital firms Kleiner Perkins Caufield & Byers and Sequoia Capital. The company offered 19,605,052 shares at a price of $85 per share. Shares were sold in an online auction format using a system built by Morgan Stanley and Credit Suisse, underwriters for the deal. The sale of $1.67bn gave Google a market capitalization of more than $23bn. By January 2014, its market capitalization had grown to $397bn. The vast majority of the 271 million shares remained under the control of Google, and many Google employees became instant paper millionaires. Yahoo!, a competitor of Google, also benefited because it owned 8.4 million shares of Google before the IPO took place.

There were concerns that Google’s IPO would lead to changes in company culture. Reasons ranged from shareholder pressure for employee benefit reductions to the fact that many company executives would become instant paper millionaires. As a reply to this concern, co-founders Sergey Brin and Larry Page promised in a report to potential investors that the IPO would not change the company’s culture. In 2005, articles in The New York Times and other sources began suggesting that Google had lost its anti-corporate, no evil philosophy. In an effort to maintain the company’s unique culture, Google designated a Chief Culture Officer, who also serves as the Director of Human Resources. The purpose of the Chief Culture Officer is to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on: a flat organization with a collaborative environment. Google has also faced allegations of sexism and ageism from former employees.

The stock performed well after the IPO, with shares hitting $700 for the first time on October 31, 2007, primarily because of strong sales and earnings in the online advertising market. The surge in stock price was fueled mainly by individual investors, as opposed to large institutional investors and mutual funds. The next year, against Page and Brin’s initial opposition toward an advertising-funded search engine, Google began selling advertisements associated with search keywords. When the company changed names to Overture Services, it sued Google over alleged infringements of the company’s pay-per-click and bidding patents. Overture Services would later be bought by Yahoo! and renamed Yahoo! Search Marketing. The case was then settled out of court; Google agreed to issue shares of common stock to Yahoo! in exchange for a perpetual license.

In 2001, Google received a patent for its PageRank mechanism. The patent was officially assigned to Stanford University and lists Lawrence Page as the inventor. In 2003, after outgrowing two other locations, the company leased an office complex from Silicon Graphics at 1600 Amphitheatre Parkway in Mountain View, California. The complex became known as the Googleplex, a play on the word googolplex, the number one followed by a googol zeroes. The Googleplex interiors were designed by Clive Wilkinson Architects. Three years later, Google bought the property from SGI for $319 million. By that time, the name “Google” had found its way into everyday language, causing the verb “google” to be added to the Merriam-Webster Collegiate Dictionary and the Oxford English Dictionary, denoted as “to use the Google search engine to obtain information on the Internet.”

2013 onward

Google announced the launch of a new company called Calico on September 19, 2013, which will be led by Apple chairman Arthur Levinson. In the official public statement, Page explained that the “health and wellbeing” company will focus on “the challenge of ageing and associated diseases”.

As of September 2013, Google operates 70 offices in more than 40 countries. Google celebrated its 15-year anniversary on September 27, 2013, although it has used other dates for its official birthday. The reason for the choice of September 27 remains unclear, and a dispute with rival search engine Yahoo! Search in 2005 has been suggested as the cause.
The Alliance for Affordable Internet was launched in October 2013 and Google is part of the coalition of public and private organisations that also includes Facebook, Intel and Microsoft. Led by Sir Tim Berners-Lee, the A4AI seeks to make Internet access more affordable so that access is broadened in the developing world, where only 31% of people are online.

Google will help to decrease internet access prices so that they fall below the UN Broadband Commission’s worldwide target of 5% of monthly income.

The corporation’s consolidated revenue for the third quarter of 2013 is reported in mid-October 2013 as $14.89 billion, a 12 percent increase compared to the previous quarter. Google’s Internet business was responsible for $10.8 billion of this total, with an increase in the number of users’ clicks on advertisements.

In November 2013, Google announced plans for a new 1-million-sq-ft office in London, which is due to open in 2016. The new premises will be able to accommodate 4,500 employees and has been identified as one of the biggest ever commercial property acquisitions in Britain.

In October 2014, according to the Interbrand ranking, Google was the second most valuable brand in the world with a valuation of $107.4 billion; a Millward Brown report from the same year puts the Google brand ahead of Apple’s at #1.

Acquisitions and partnerships

Since 2001, Google has acquired many companies, primarily small venture capital-funded firms. In 2004, Google acquired Keyhole, Inc. The start-up company developed a product called Earth Viewer that gave a three-dimensional view of the Earth. Google renamed the service to Google Earth in 2005. Google acquired Urchin Software in April 2005, using their ‘Urchin on Demand’ product to create Google Analytics in 2006.

In October 2006, Google announced that it had acquired the video-sharing site YouTube for $1.65 billion in Google stock, and the deal was finalized on November 13, 2006. Google does not provide detailed figures for YouTube’s running costs, and YouTube’s revenues in 2007 were noted as “not material” in a regulatory filing. In June 2008, a Forbes magazine article projected the 2008 YouTube revenue at $200 million, noting progress in advertising sales.

On April 13, 2007, Google reached an agreement to acquire DoubleClick for $3.1 billion, giving Google valuable relationships that DoubleClick had with Web publishers and advertising agencies. Later that same year, Google purchased GrandCentral for $50 million. The site would later be changed over to Google Voice. On August 5, 2009, Google bought out its first public company, purchasing video software maker On2 Technologies for $106.5 million. Google also acquired Aardvark, a social network search engine, for $50 million, and commented on its internal blog, “we’re looking forward to collaborating to see where we can take it”. In April 2010, Google announced it had acquired a hardware startup, Agnilux.

In addition to the many companies Google has purchased, the company has partnered with other organizations for research, advertising, and other activities. In 2005, Google partnered with NASA Ames Research Center to build of offices. The offices would be used for research projects involving large-scale data management, nanotechnology, distributed computing, and the entrepreneurial space industry. Google entered into a partnership with Sun Microsystems in October 2005 to help share and distribute each other’s technologies.

The company also partnered with AOL to enhance each other’s video search services. Google’s 2005 partnerships also included financing the new .mobi top-level domain for mobile devices, along with other companies including Microsoft, Nokia, and Ericsson. Google would later launch “AdSense for Mobile”, taking advantage of the emerging mobile advertising market. Increasing its advertising reach even further, Google and Fox Interactive Media of News Corporation entered into a $900 million agreement to provide search and advertising on the then-popular social networking site MySpace.

In 2007, Google began sponsoring NORAD Tracks Santa, displacing former sponsor AOL. NORAD Tracks Santa purports to follow Santa Claus’ progress on Christmas Eve, using Google Earth to “track Santa” in 3-D for the first time. Google-owned YouTube gave NORAD Tracks Santa its own channel.

In 2008, Google developed a partnership with GeoEye to launch a satellite providing Google with high-resolution imagery for Google Earth. The satellite was launched from Vandenberg Air Force Base on September 6, 2008. Google also announced in 2008 that it was hosting an archive of Life Magazine’s photographs. Some of the images in the archive were never published in the magazine. The photos were watermarked and originally had copyright notices posted on all photos, regardless of public domain status.

In 2010, Google Energy made its first investment in a renewable energy project, putting $38.8 million into two wind farms in North Dakota. The company announced the two locations will generate 169.5 megawatts of power, enough to supply 55,000 homes. The farms, which were developed by NextEra Energy Resources, will reduce fossil fuel use in the region and return profits. NextEra Energy Resources sold Google a twenty-percent stake in the project to get funding for its development. In February 2010, the Federal Energy Regulatory Commission FERC granted Google an authorization to buy and sell energy at market rates. The order specifically states that Google Energy—a subsidiary of Google—holds the rights “for the sale of energy, capacity, and ancillary services at market-based rates”, but acknowledges that neither Google Energy nor its affiliates “own or control any generation or transmission” facilities. The corporation exercised this authorization in September 2013 when it announced that it will purchase all of the electricity produced by the not-yet-built 240-megawatt Happy Hereford wind farm.

Also in 2010, Google purchased Global IP Solutions, a Norway-based company that provides web-based teleconferencing and other related services. This acquisition enabled Google to add telephone-style services to its list of products. On May 27, 2010, Google announced it had also closed the acquisition of the mobile ad network AdMob. This occurred days after the Federal Trade Commission closed its investigation into the purchase. Google acquired the company for an undisclosed amount. In July 2010, Google signed an agreement with an Iowa wind farm to buy 114 megawatts of energy for 20 years.

On April 4, 2011, The Globe and Mail reported that Google bid $900 million for six thousand Nortel Networks patents.

On August 15, 2011, Google made its largest-ever acquisition to-date when announced that it would acquire Motorola Mobility for $12.5 billion subject to approval from regulators in the United States and Europe. In a post on Google’s blog, Google Chief Executive and co-founder Larry Page revealed that the acquisition was a strategic move to strengthen Google’s patent portfolio. The company’s Android operating system has come under fire in an industry-wide patent battle, as Apple and Microsoft have sued Android device makers such as HTC, Samsung, and Motorola. The merger was completed on the May 22, 2012, after the approval of People’s Republic of China.

This purchase was made in part to help Google gain Motorola’s considerable patent portfolio on mobile phones and wireless technologies to help protect it in its ongoing patent disputes with other companies, mainly Apple and Microsoft After the acquisition closed, Google began to restructure the Motorola business to fit Google’s strategy. On August 13, 2012, Google announced plans to layoff 4000 Motorola Mobility employees. On December 10, 2012, Google sold the manufacturing operations of Motorola Mobility to Flextronics for $75 million. As a part of the agreement, Flextronics will manufacture undisclosed Android and other mobile devices. On December 19, 2012, Google sold the Motorola Home business division of Motorola Mobility to Arris Group for $2.35 billion in a cash-and-stock transaction. As a part of this deal, Google acquired a 15.7% stake in Arris Group valued at $300 million.

On June 5, 2012, Google announced it acquired Quickoffice, a company widely known for their mobile productivity suite for both iOS and Android. Google plans to integrate Quickoffice’s technology into its own product suite.

On February 6, 2013, Google announced it had acquired Channel Intelligence for $125 million. Channel Intelligence, a technology company that helps customers buy products online, is active globally in 31 different countries and works with over 850 retailers. Google will use this technology to enhance its e-commerce business.

The official confirmation of Google’s acquisition of the Israel-based startup Waze occurred in June 2013. Waze is promoted as a “community-based traffic and navigation app”.
Following the acquisition of Waze, Google submitted a “10-Q” filing with the Securities Exchange Commission that revealed that the corporation spent $1.3 billion on acquisitions during the first half of 2013. The filing also revealed that the Waze acquisition cost Google $966 million, instead of the $1.1 billion figure that was initially presented in media sources.

The 2012 acquisition of WIMM Labs, a company that previously made an Android-powered smartwatch, was confirmed in August 2013. As of August 31, 2013, Google has not publicly commented on the news concerning WIMM Labs. The acquisition of Flutter, a creator of hand gesture recognition technology, was confirmed by the corporation in early October 2013. The reported price is $40 million and Google spokesperson stated: “We’re really impressed by the Flutter team’s ability to design new technology based on cutting-edge research.” Flutter’s technology allows users to enact hand gestures to control navigation for apps such as iTunes, Windows Media Player, and Winamp.

On January 26, 2014 Google Inc. announced it had agreed to acquire DeepMind Technologies, a privately held artificial intelligence company from London. DeepMind describes themselves as having the ability to combine the best techniques from machine learning and systems neuroscience to build general-purpose learning algorithms. DeepMind’s first commercial applications were used in simulations, e-commerce and games. As of December 2013, it was reported that DeepMind had roughly 75 employees. The technology news website Re/code reported that the company was purchased for $400 million though it was not disclosed where the information came from. A Google spokesman would not comment of the price.

The purchase of DeepMind aids in Google’s recent growth in the artificial intelligence and robotics community.

On January 29, 2014, Google announced it was selling its Motorola Mobility unit to China-based Lenovo, for $2.91bn. The company kept the extensive patent collection used to develop Android products, considered the most valuable part of the original deal. Nonetheless the sale price was significantly less than the $12.5 billion Google had bought Motorola Mobility for.

The $2.91bn price tag consisted of $660 million in cash, $750 million in Lenovo ordinary shares, and a $1.5 billion 3-year promissory note.

In March 2014, Google confirmed it had purchased the remnants of gaming startup, Green Throttle Games, which developed a Bluetooth gaming controller for Android.

In May 2014, Google announced it had purchased Quest Visual, maker of the augmented reality translator app Word Lens.

In June 2014, Google purchased satellite imaging firm Skybox Imaging for $500 million.

In July 2014, Google purchased the online music service Songza.

Google data centers

Google Inc. owned and operated six Google Modular Data Centers across the U.S., one in Chile, one in Finland, one in Ireland, one in Belgium, one in Singapore and one on Taiwan. In 2011, the company had announced plans to build three data centers at a cost of more than $200 million in Asia and said they would be operational within two years.
In October 2013, The Washington Post reported that the U.S. National Security Agency intercepted communications between Google’s data centers, as part of a program named MUSCULAR. This wiretapping was made possible because Google did not encrypt data passed inside its own network. Google began encrypting data sent between data centers in 2013.

Google Products and services

Google Advertising

For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other revenues. In 2011, 96% of Google’s revenue was derived from its advertising programs. In addition to its own algorithms for understanding search requests, Google uses technology from the company DoubleClick, to project user interest and target advertising to the search context and the user history.

Google Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page. Google advertisements can be placed on third-party websites in a two-part program. Google’s AdWords allows advertisers to display their advertisements in the Google content network, through either a cost-per-click or cost-per-view scheme. Google’s Adwords offer a way for businesses to use their platform for marketing their websites on their search engine. The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked.
One of the criticisms of this program is the possibility of click fraud, which occurs when a person or automated script clicks on advertisements without being interested in the product, causing the advertiser to pay money to Google unduly. Industry reports in 2006 claimed that approximately 14 to 20 percent of clicks were fraudulent or invalid.

In February 2003, Google stopped showing the advertisements of Oceana, a non-profit organization protesting a major cruise ship’s sewage treatment practices. Google cited its editorial policy at the time, stating “Google does not accept advertising if the ad or site advocates against other individuals, groups, or organizations.” The policy was later changed. In June 2008, Google reached an advertising agreement with Yahoo!, which would have allowed Yahoo! to feature Google advertisements on its web pages. The alliance between the two companies was never completely realized because of antitrust concerns by the U.S. Department of Justice. As a result, Google pulled out of the deal in November 2008.

In an attempt to advertise its own products, Google launched a website called Demo Slam, developed to demonstrate technology demos of Google Products.

Search engine

According to market research published by comScore in November 2009, Google Search is the dominant search engine in the United States market, with a market share of 65.6%. Google indexes billions of web pages, so that users can search for the information they desire through the use of keywords and operators.
In 2003, The New York Times complained about Google’s indexing, claiming that Google’s caching of content on its site infringed its copyright for the content. In this case, the United States District Court of Nevada ruled in favor of Google in Field v. Google and Parker v. Google. The publication 2600: The Hacker Quarterly has compiled a list of words that the web giant’s new instant search feature will not search.

Google Watch has criticized Google’s PageRank algorithms, saying that they discriminate against new websites and favor established sites. The site has also alleged that there are connections between Google and the National Security Agency and the Central Intelligence Agency .

Google also hosts Google Books. The company began scanning books and uploading limited previews, and full books where allowed, into its new book search engine. The Authors Guild, a group that represents 8,000 U.S. authors, filed a class action suit in a New York City federal court against Google in 2005 over this service. Google replied that it is in compliance with all existing and historical applications of copyright laws regarding books. Google eventually reached a revised settlement in 2009 to limit its scans to books from the U.S., the UK, Australia, and Canada. Furthermore, the Paris Civil Court ruled against Google in late 2009, asking it to remove the works of La Martinière from its database. In competition with Amazon.com, Google sells digital versions of new books.

On July 21, 2010, in response to Bing, Google updated its image search to display a streaming sequence of thumbnails that enlarge when pointed at. Though web searches still appear in a batch per page format, on July 23, 2010, dictionary definitions for certain English words began appearing above the linked results for web searches.

The “Hummingbird” update to the Google search engine was announced in September 2013. The update was introduced over the month prior to the announcement and allows users ask the search engine a question in natural language rather than entering keywords into the search box.

Productivity tools

Gmail, a free webmail service provided by Google, was launched as an invitation-only beta program on April 1, 2004, The service was upgraded from beta status on July 7, 2009, at which time it had 146 million users monthly. The service was the first online email service with one gigabyte of storage. It was also the first to keep emails from the same conversation together in one thread, similar to an Internet forum. The service offers over 15 GB of free storage, shared with other Google Apps, with additional storage ranging from 20 GB to 16 TB available for $0.25 per 1 GB per year.

Gmail uses AJAX, a programming technique that allows web pages to be interactive without refreshing the browser. Steve Ballmer, Liz Figueroa, Mark Rasch, and the editors of Google Watch have criticised the privacy of Gmail, but Google claims that mail sent to or from Gmail is never read by a human being beyond the account holder and is only used to improve relevance of advertisements.

In 2004, Google started open source software project hosting, called Google Code, which allows developers to download incomplete programs at no charge. Google Docs, another part of Google’s productivity suite, allows users to create, edit, and collaborate on documents in an online environment, similar to Microsoft Word. The service was originally called Writely, but was obtained by Google on March 9, 2006, and was released as an invitation-only preview. On June 6 after the acquisition, Google created an experimental spreadsheet editing program, which was combined with Google Docs on October 10.

Enterprise products

Google Search Appliance was launched in February 2002, targeted toward providing search technology for larger organizations.
Google Apps allows organizations to bring Google’s web application offerings, such as Gmail and Google Docs, into their own domains. The service is available in several editions: a basic free edition, Google Apps for Business, Google Apps for Education, and Google Apps for Government. In the same year Google Apps was launched, Google acquired Postini and proceeded to integrate the company’s security technologies into Google Apps under the name Google Postini Services.
Other products

Google Translate is a server-side machine translation service, which can translate between 80 different languages. For some languages, handwriting recognition, or speech recognition can be used as input, and translated text can be pronounced through speech synthesis. The software uses corpus linguistics techniques, where the program “learns” from professionally translated documents, specifically UN and European Parliament proceedings.
Google launched its Google News service in 2002, an automated service which summarizes news articles from various websites. In March 2005, Agence France Presse sued Google for copyright infringement in federal court in the District of Columbia, a case which Google settled for an undisclosed amount in a pact that included a license of the full text of AFP articles for use on Google News.

In 2006, Google made a bid to offer free wireless broadband access throughout the city of San Francisco along with Internet service provider EarthLink. Large telecommunications companies such as Comcast and Verizon opposed the efforts, claiming it was “unfair competition” and that cities would be violating their commitments to offer local monopolies to these companies. In his testimony before Congress on network neutrality in 2006, Google’s Chief Internet Evangelist Vint Cerf blamed the tactics on the fact that nearly half of all consumers lack choice in broadband providers. Google currently offers free wi-fi access in its hometown of Mountain View, California.

In 2010, Google announced the Google Fiber project with plans to build an ultra-high-speed broadband network for 50,000 to 500,000 customers in one or more American cities. On March 30, 2011, Google announced that Kansas City, Kansas would be the first community where the new network would be deployed. In July 2012, Google completed the construction of a fiber-optic broadband internet network infrastructure in Kansas City, and after building an infrastructure, Google announced pricing for Google Fiber. The service will offer three options including a free broadband internet option, a 1Gbit/s internet option for $70 per month, and a version that includes television service for $120 per month. The project, called Android, turned out not to be a phone but an operating system for mobile devices, which Google acquired and then released as an open source project under the Apache 2.0 license. Google provides a software development kit for developers so applications can be created to be run on Android-based phones. In September 2008, T-Mobile released the G1, the first Android-based phone. On January 5, 2010, Google released an Android phone under its own company name called the Nexus One. A report in July 2013 stated that Google’s share of the global smartphone market, led by Samsung products, was 64% in March 2013.

Other projects Google has worked on include a new collaborative communication service, a web browser, and a mobile operating system. The first of these was first announced on May 27, 2009. The company described Google Wave as a product that helps users communicate and collaborate on the web. The service is Google’s “email redesigned”, with realtime editing, the ability to embed audio, video, and other media, and extensions that further enhance the communication experience. Google Wave was initially in a developer’s preview, where interested users had to be invited to test the service, but was released to the general public on May 19, 2010, at Google’s I/O keynote. On September 1, 2008, Google pre-announced the upcoming availability of Google Chrome, an open source web browser, which was then released on September 2, 2008. On July 7, 2009, Google announced Google Chrome OS, an open source Linux-based operating system that includes only a web browser and is designed to log users into their Google account.
Google Goggles is a mobile application available on Android and iOS used for image recognition and non-text-based search. In addition to scanning QR codes, the app can recognize historic landmarks, import business cards, and solve Sudoku puzzles. While Goggles could originally identify people as well, Google has limited that functionality as a privacy protection.
In 2011, Google announced Google Wallet, a mobile application for wireless payments. In late June 2011, Google soft-launched a social networking service called Google+. On July 14, 2011, Google announced that Google+ had reached 10 million users just two weeks after it was launched in this “limited” trial phase. After four weeks in operation, it reached 25 million users.

At a launch event on July 24, 2013, in San Francisco, U.S., a newer version of the Nexus 7 Google tablet device was released to the public, alongside the Chromecast dongle that allows users to stream YouTube and Netflix videos via smartphones.
In 2013, Google launched Google Shopping Express, a delivery service initially available only in San Francisco and Silicon Valley.
On February 3, 2014, Google released its first Chromecast SDK.

Corporate affairs and culture

On Fortune magazine’s list of best companies to work for, Google ranked first in 2007, 2008 and 2012 and fourth in 2009 and 2010. Google was also nominated in 2010 to be the world’s most attractive employer to graduating students in the Universum Communications talent attraction index. Google’s corporate philosophy includes principles such as “you can make money without doing evil,” “you can be serious without a suit,” and “work should be challenging and the challenge should be fun.”

Google Employees

As of 2013, Google had 47,756 employees,

After the company’s IPO in 2004, founders Sergey Brin and Larry Page and CEO Eric Schmidt requested that their base salary be cut to $1. Subsequent offers by the company to increase their salaries were turned down, primarily because their main compensation continues to come from owning stock in Google. Before 2004, Schmidt made $250,000 per year, and Page and Brin each received an annual salary of $150,000.

In 2007 and early 2008, several top executives left Google. In October 2007, former chief financial officer of YouTube Gideon Yu joined Facebook along with Benjamin Ling, a high-ranking engineer. In March 2008, Sheryl Sandberg, then vice-president of global online sales and operations, began her position as chief operating officer of Facebook. At the same time, Ash ElDifrawi, formerly head of brand advertising, left to become chief marketing officer of Netshops.

On April 4, 2011, Larry Page became CEO and Eric Schmidt became Executive Chairman of Google. In July 2012, Google’s first female employee, Marissa Mayer, left Google to become Yahoo!’s CEO.

As a motivation technique, Google uses a policy often called Innovation Time Off, where Google engineers are encouraged to spend 20% of their work time on projects that interest them. Some of Google’s newer services, such as Gmail, Google News, Orkut, and AdSense originated from these independent endeavors. In a talk at Stanford University, Marissa Mayer, Google’s Vice President of Search Products and User Experience until July 2012, showed that half of all new product launches in the second half of 2005 had originated from the Innovation Time Off.

Googleplex

Google’s headquarters in Mountain View, California, is referred to as “the Googleplex”, a play on words on the number googolplex and the headquarters itself being a complex of buildings. The lobby is decorated with a piano, lava lamps, old server clusters, and a projection of search queries on the wall. The hallways are full of exercise balls and bicycles. Many employees have access to the corporate recreation center. Recreational amenities are scattered throughout the campus and include a workout room with weights and rowing machines, locker rooms, washers and dryers, a massage room, assorted video games, table football, a baby grand piano, a billiard table, and ping pong. In addition to the recreation room, there are snack rooms stocked with various foods and drinks, with special emphasis placed on nutrition. Free food is available to employees 24/7, with the offerings provided by paid vending machines prorated based on and favoring those of better nutritional value.

Google’s extensive amenities are not available to all of its workers. Temporary workers such as book scanners do not have access to shuttles, Google cafes, or other perks.

In 2006, Google moved into of office space in New York City, at 111 Eighth Avenue in Manhattan. The office was specially designed and built for Google and houses its largest advertising sales team, which has been instrumental in securing large partnerships. As of February 2012, a significant engineering team is based in New York City. As of September 2013, Google’s East Coast office is located at 76 Ninth Ave, New York City, New York.

In November 2006, Google opened offices on Carnegie Mellon’s campus in Pittsburgh, focusing on shopping-related advertisement coding and smartphone applications and programs.
By late 2006, Google also established a new headquarters for its AdWords division in Ann Arbor, Michigan. Other office locations in the U.S. include Ann Arbor, Michigan; Atlanta, Georgia; Austin, Texas; Boulder, Colorado; Cambridge, Massachusetts; New York City; San Francisco, California; Seattle, Washington; Reston, Virginia, and Washington, D.C. Furthermore, Google has several international offices.

In October 2006, the company announced plans to install thousands of solar panels to provide up to 1.6 megawatts of electricity, enough to satisfy approximately 30% of the campus’ energy needs. The system will be the largest solar power system constructed on a U.S. corporate campus and one of the largest on any corporate site in the world. The idea of trimming lawns using goats originated from R. J. Widlar, an engineer who worked for National Semiconductor. In 2008, Google faced accusations in Harper’s Magazine of being an “energy glutton”. The company was accused of employing its “Don’t be evil” motto and its public energy-saving campaigns to cover up or make up for the massive amounts of energy its servers require.

Doodles

Since 1998, Google has been designing special, temporary alternate logos to place on their homepage intended to celebrate holidays, events, achievements and people. The first Google Doodle was in honor of the Burning Man Festival of 1998. The doodle was designed by Larry Page and Sergey Brin to notify users of their absence in case the servers crashed. Subsequent Google Doodles were designed by an outside contractor, until Larry and Sergey asked then-intern Dennis Hwang to design a logo for Bastille Day in 2000. From that point onward, Doodles have been organized and created by a team of employees termed “Doodlers”.
Easter eggs and April Fools’ Day jokes

Google has a tradition of creating April Fools’ Day jokes. On April 1, 2000, Google MentalPlex allegedly featured the use of mental power to search the web. In 2007, Google announced a free Internet service called TiSP, or Toilet Internet Service Provider, where one obtained a connection by flushing one end of a fiber-optic cable down their toilet. Also in 2007, Google’s Gmail page displayed an announcement for Gmail Paper, allowing users to have email messages printed and shipped to them.

In 2008, Google announced Gmail Custom time where users could change the time that the email was sent.

In 2010, Google changed its company name to Topeka in honor of Topeka, Kansas, whose mayor changed the city’s name to Google for a short amount of time in an attempt to sway Google’s decision in its new Google Fiber Project. In 2011, Google announced Gmail Motion, an interactive way of controlling Gmail and the computer with body movements via the user’s webcam.

Google’s services contain easter eggs, such as the Swedish Chef’s “Bork bork bork,” Pig Latin, “Hacker” or leetspeak, Elmer Fudd, Pirate, and Klingon as language selections for its search engine. The search engine calculator provides the Answer to the Ultimate Question of Life, the Universe, and Everything from Douglas Adams’ The Hitchhiker’s Guide to the Galaxy. When searching the word “recursion”, the spell-checker’s result for the properly spelled word is exactly the same word, creating a recursive link.
When searching for the word “anagram,” meaning a rearrangement of letters from one word to form other valid words, Google’s suggestion feature displays “Did you mean: nag a ram?” In Google Maps, searching for directions between places separated by large bodies of water, such as Los Angeles and Tokyo, results in instructions to “kayak across the Pacific Ocean.” During FIFA World Cup 2010, search queries including “World Cup” and “FIFA” caused the “Goooo…gle” page indicator at the bottom of every result page to read “Goooo…al!” instead.
Philanthropy

In 2004, Google formed the not-for-profit philanthropic Google.org, with a start-up fund of $1 billion. The mission of the organization is to create awareness about climate change, global public health, and global poverty. One of its first projects was to develop a viable plug-in hybrid electric vehicle that can attain 100 miles per gallon. Google hired Larry Brilliant as the program’s executive director in 2004, and the current director is Megan Smith.
In 2008, Google announced its “project 10100″ which accepted ideas for how to help the community and then allowed Google users to vote on their favorites. After two years of silence, during which many wondered what had happened to the program, Google revealed the winners of the project, giving a total of ten million dollars to various ideas ranging from non-profit organizations that promote education to a website that intends to make all legal documents public and online.
In 2011, Google donated 1 million euros to International Mathematical Olympiad to support the next five annual International Mathematical Olympiads . On July 2012, Google launched a “Legalize Love” campaign in support of gay rights.

Google’s transfer pricing practices.

Following criticism of the amount of corporate taxes that Google paid in the United Kingdom, Chairman Eric Schmidt said, “It’s called capitalism. We are proudly capitalistic.” During the same December 2012 interview Schmidt “confirmed that the company had no intention of paying more to the UK exchequer.” In 2013, Schmidt responded to questions about taxes paid in the UK by pointing to the advertising fees Google charged UK companies as a source of economic growth.
Google Vice President Matt Brittin testified to the Public Accounts Committee of the UK House of Commons that his UK sales team made no sales and hence owed no sales taxes to the UK.

Environment

Since 2007, Google has aimed for carbon neutrality in regard to its operations.
Google disclosed in September 2011 that it “continuously uses enough electricity to power 200,000 homes”, almost 260 million watts or about a quarter of the output of a nuclear power plant. Total carbon emissions for 2010 were just under 1.5 million metric tons, most due to fossil fuels that provide electricity for the data centers. Google said that 25 percent of its energy was supplied by renewable fuels in 2010. An average search uses only 0.3 watt-hours of electricity, so all global searches are only 12.5 million watts or 5% of the total electricity consumption by Google

In June 2013, the Washington Post reported that Google had donated $50,000 to the Competitive Enterprise Institute, a libertarian think tank that calls human carbon emissions a positive factor in the environment and argues that global warming is not a concern.

In July 2013, it was reported that Google had hosted a fundraising event for Oklahoma Senator Jim Inhofe, who has called climate change a “hoax”. In 2014 Google cut ties with the American Legislative Exchange Council after pressure from the Sierra Club, major unions and Google´s own scientists, because of ALEC´s stance on climate change and opposition to renewable energy.
Lobbying

In 2013, Google ranked 5th in lobbying spending, up from 213th in 2003.

google adwords

What is Google Adwords?

Google Adwords

Per Google:

  • AdWords, Google’s online advertising program, lets you reach new customers and grow your business.
  • Choose where your ad appears, set a budget you’re comfortable with, and measure the impact of your ad.
  • There’s no minimum spending commitment. You can pause or stop anytime.
  • Get started at https://adwords.google.com. (Don’t go it alone if you don’t understand Quality Scores, Ad Rank, and other Google complexities that can cost you a lot more money then hiring a PPC management company.

Reach people as they search for words or phrases (which we call keywords) or browse websites with themes related to your business. Your ad can appear on Google and its partner websites. With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad.

Per Wikipedia:

Google AdWords is an online advertising service that places advertising copy at the top, bottom, or beside, the list of search results Google displays for a particular search query.

google adwordsOur take on Google Adwords

Google Adwords is Google’s #1 revenue source making them over 50 Billion a year and making Google the #1 site and ad platform in the world. Why is that though? Simple.. When people search a keyword relevant to your business you can target that keyword and you only pay or use part of your budget when someone clicks the ad and goes directly to your website or a landing page where you have an opportunity to entice them to call or submit their information usually via an email or lead form.

People that are searching these keywords are usually doing research because they are at the end of the buying funnel and ready to buy what you sell. Unlike other tradition advertising or social media marketing where ads are more of a secondary interruption in someone’s entertainment channel.

Google gives businesses especially small and medium sized businesses the chance to grow their business by targeting the customers in a certain location and based on keywords that are relevant and/or profitable to your business where you can help them

If you want to learn how we can help get your website visible on Google with their Google Adwords platform call us at 888-863-7421

google maps marketing

Google Marketing, Strategy, and Tools: The Ultimate Guide

Google Marketing

If you are looking for ways to grow your business online I’m sure you used Google right? Well, if you just used Google to find our Google Marketing post don’t you think new potential customers are doing the same with keywords that are relevant to your business?

Makes sense so far right?

However, maybe you heard that Google search engine marketing can get you more traffic and customers to your site but you don’t have a clue on how to use Google to attract those customers. Below we will highlight some of the best Google marketing strategies we use to help our customers get new leads every month and grow their business with the best ROI.

Google Adwords “PPC, Pay per click Ads & Management”

First, Google has an advertising program called Google Adwords this platform generates the majority of their 67 billion in revenue each year. Why does it generate so much cash? It’s simple because it works. And the best part about this platform is you only pay when someone clicks on your ad after they searched using keywords you want to target. Google’s Adwords platform allows you to target via location, keywords, and text ads you can control.

As a Google partner we can manage all of the complexities to make sure you don’t under or overspend with your Google adwords budget and make sure you get high quality scores which help reduce your cost per click and maximize your monthly budget.

Google SEO

When you search Google you will notice each search usually has a marked “ad” area at the top and on the right hand side of the search results. Sometimes ads are at the bottom as well. Here is an example: This is part of the Google Marketing with Google Adwords we just discussed above.

google marketing

Below the “red” circled area is the “organic” or free listings Google shows that are there due to companies using SEO strategies to help push their sites to the top of the results of relevant keywords that can also help drive more traffic.

Technically if someone clicks on your site in this section of Google’s search results you don’t pay for each click. However, most companies only get exposure to this area after hiring a professional SEO or Search Engine Optimization company that can help them with their websites structure, on page elements, and off page link building strategies. The new term everyone is using is “content marketing” where you build “great, useful” content in hopes of creating social media buzz with your content being shared and other sites linking to that content.

We aren’t saying this doesn’t work however for small businesses with limited time, money, and resources it can be tough to execute without blogging knowledge or agency help we can provide.

Our Google SEO team provides a results focused approach and constantly reverse engineers the top pages and sites that get the most traffic. We use this information to help your site perform better in the search results and grow our traffic and authority in your industry. We have some techniques we use exclusively for our client sites.

Google SEO Marketing is more longer term then using Google Adwords so if you don’t have the budget for both and need quicker results Google Adwords marketing can sometimes be a better fit.

Google Maps Marketing

Another part of this is what we call  Google Maps marketing which is when someone does a local search and there are Google maps listings that are powered by their Google My Business product. This product is free but again cumbersome to set up and optimize right. We have Google Maps marketing experts on our team that can manage this for you. Part of this strategy is also building “citations” which are links to your website with your brand name, address, and phone number.

This signals to Google they can trust you that you can help people in their local area. You need to focus on the local area you have an address or where you service customers. For example if you are a local pest and termite control company in Phoenix you go to customers homes vs. customers coming to your location. However, you need to have an address and home base of sorts to set this up for your Google Maps Marketing.

google maps marketing

Self Service vs. Google Marketing Help?

As we shared information on the tools above we wanted to mention since you know this isn’t just for our self interest. We can definitely help you with your Google marketing strategy if you want to save time, money, and get a team of experienced Google Marketing consultants on your team.

However, all of these tools and strategies can be done if you take the time to learn and execute the strategy in house and keep abreast of any new Google changes. For example, Google My Business that was launched in May of 2014 is the 4th change since we have been in business in 2006. We first used Google Local Business Center then it became Google Places and Google + Local.

Also, in regards to Google SEO they change their algorithm over 500 times a year and the latest “Penguin 3.0″ just hit Oct. 17th 2014. Google has over 200 factors and they are always changing.

Same goes for Google Adwords you technically just need a monthly budget or a daily amount you can set however do you know what “ad rank” is and how it can help you? Do you know they added site-links, ad extensions, and got rid of mobile only ads with enhanced campaigns? Did you know they just launched “call outs” for your PPC text ads and in November they have more policy changes?

The point of sharing this is first knowing the what the best Google Marketing tools and strategies are but then realizing do you have the expertise to execute these strategies yourself and do you have the time to keep track of this dynamic industry to make sure you are using the best practices?

Whether it our firm, another Google marketing agency or if you do it yourself these are things you should consider to make sure you get the best results a return on investment.

One thing we can say is having a Google marketing plan can be one of the best investments you ever make for your business. It’s the #1 site in the world for a reason.

Need help from our Google Marketing Agency?
Call us so we can learn more about your business so we can provide a custom proposal. 888-863-7421

weebly

Searching for the Weebly Login? Weebly Login Suspended?

weeblyWeebly Login

If you are searching for the Weebly Login link its usually because of two reasons.

  1. You just created a free weebly website and forgot how to login into it
  2. Your Weebly login stopped working and now your weebly account is suspended.

If it is #1 here is the weebly login page

If it is #2 read our story below…

Recently we had the pleasure of our weebly login not working and our weebly account being suspended. When it comes to using Weebly’s 10 free websites per account, they only allow them as long as they don’t violate their terms and services. So what is Weebly’s terms and services and what can get your Weebly account suspended?

Great questions! We actually asked Weebly support the same thing. So if your Weebly account login isn’t working did you build a site that does any of the following things?

Weebly Content Guidelines…

These types of sites are not allowed on Weebly:

  1. Adult:  involving nudity in a sexual context, exposed genitalia or adult themes
  2. Copyrighted Content:  music, movies or games that you do not own the rights to
  3. Spam/SEO:  a site whose sole purpose is to gain Google ranking, Facebook “likes”, etc
  4. Phishing:  a site meant to trick users into providing their username and password
  5. Illegal Content:  content which may be illegal in the United States
  6. Scams:  get rich quick, pyramid/MLM, or other dubious schemes
  7. Excessive Advertising:  placing excessive advertising on your site, including more than three ad units per page
  8. File Hosting:  including sites that are not created with the Weebly editor
  9. Injurious Experience:  sites using the “Custom HTML” element that provide a horrible user experience, such as extreme flashing banners, excessive animated movement, or content that could provoke seizures in unsuspecting visitors

This list is a quick reference and is not meant to be complete. For more specific information, please refer to the full Terms at this link.

If your weebly login isn’t working any longer and your account is suspended as it was in our case good luck going through support. They could care less in helping us get our account back.

If I were you I would use alternative free website builders or better yet buy a domain name and host your own site you own and control with Hostgator so you never have to worry about losing your website again based on what they want to control with their terms and services.

seo report scottsdale

Scottsdale SEO Company Offering Free SEO Audit & Report

Are you looking for help locally in Scottsdale for a Scottsdale SEO Company? Do you need a company that can manage your website’s presence to get you more leads and credibility on Google where you know your new customers are searching? Do you want to learn how to improve your website’s rankings and where you stack up against the competition?

If any of these questions are relevant to why you landed here you found the right place. Our Scottsdale SEO company has been helping businesses and providing SEO services for over eight years now with our first company we also built a PPC Management company, Digital Internet Advertising Properties, LLC. Back then we would buy, build, SEO, and make money from websites that ranked on Google’s first pages for profitable keywords and then sold or leased the sites to reputable companies that can help Google’s searchers or users. It’s also a top ppc management company as well.

Now we are helping other local Scottsdale small and medium sized business owners do the same thing with their web properties and websites. However, first thing is first…

We can run your website through one of our many SEO tools and technology platforms that will provide an SEO audit and a free report to let you know where you stand. We can see if your site has been hit by any Google algorithmic updates like “penguin” or “panda” or if you are just starting out and have no traction at all.

If you are ready to get serious about your online marketing and sick of wasting money on the yellow pages, direct mail, and other traditional advertising methods that haven’t yielded trackable results any longer call us now at 888-863-7421 to get a free SEO Audit Report or fill in your information in our contact form in the sidebar.

Here is a great explainer video on what is SEO.

Google Stock Price

Google Stock Price Up Over 400% Since Google’s Penguin Update

Not sure if you noticed but Google stock price is up almost 500% since their initial Google Penguin update back in April of 2012.

Google Stock Price

Click here or Image for better view

A few points to consider;

But wait…

But there is more…

It’s pretty clear why their stock is going up since Google came out with the Google Penguin Updates and continue to “break the spirits” of spammers.. Unfortunately, that also hurts a lot of small businesses who don’t have the time or money to hire 300 person content marketing teams to “create content” to “link earn” or “attract links” ect…

All of this and Google Fiber, Google Glass, Google Shopping (amazon competitor) and Self Driving cars haven’t even hit yet… Ads and PPC are still Google’s way of stockpiling billions in cash..

Google $2,000 a share in the future…

Absolutely

Google's New PPC Text Ads on Mobile and Desktops

Google Testing New PPC Text Ads That Look Organic

I noticed Google changing the text ads on mobile phones to have a white background with a yellow tag that says “ad” over the last few months. However no one really noticed the new PPC text ads on desktop searches accept in the UK.

Then about a two weeks ago I noticed the new Google pay per click text ads on desktop searches when I wasn’t logged into my gmail account.

Now… as of today as you can see the headlines while searching Google and being logged into Google I am seeing these new text ads everytime I search whether it be a brand search like DropBox and Amazon or a local search like “diamonds phoenix”…

Dropbox

New Google Ads

Google's New PPC Text Ads

As a PPC Management company we are loving this change since it looks very organic and will increase clicks and conversions of PPC ads on Google.

Over 40% of people can’t even tell the difference between organic and PPC ads on Google and this will make that number increase. As SEO becomes increasingly more time consuming and harder without any content marketing strategy and just link building more and more companies will spend more money on PPC.

Marcus Tandler

The Future of Search and the Future of Google

GoogleThe Future of Search and Google

Marcus Tandler his ideas on the future of search and first goes into the history of search engines and how they progressed.

He shows how Google has constantly adapted and innovated their algorithm with the times to give you the best information as you search it in different ways you look for it.

They first started out with PageRank and links being a leading indicator of popularity and using links as votes. And then it went to keywords and keyword density. Also, along the way they added the Google Caffeine, Venice, Knowledge graph and Hummingbird updates to help with localization, personalization, speed, and the most recent content that can best answer your questions.

He thinks with Google glass and the evolution of search engines it the ten blue links will be a thing of the past.

Check out this Ted Talk about the future of Search and Google by Marcus Tandler.

matt cutts

Is the Number of Pages a Website Has a Big Ranking Factor?

In the latest, Google Webmaster Help Video by Matt Cutts he answers the question:

Does a website get a better overall ranking if it has a large amount of indexed pages?
Leah, New York

This question is great when it comes to small business websites vs big brands or news and media sites because most small businesses don’t have a reason for lots of pages but can use their blog to create content and get more posts indexed.

Bottomline, if you create a page make it a dedicated landing page that targets unique content and keywords that isn’t on any other pages of your site. The idea behind this is Matt Cutts mentioned the only reason to have more pages is for more “opportunity” to rank for new or other keywords that you haven’t targeted with any other pages. Lastly, he mentions it’s still about getting links pointed to the pages of your website.

Banfield Pet Hospital

Is Banfield Pet Hospital Promoted Tweet Smart or Insensitive?

If you haven’t heard yet, there was a Rottweiler shot trying to protect it’s owner that was being handcuffed by the Hawthorne Police Department. Unfortunately, I watched the video of this dog brutally murdered since it was in my Twitter stream for breaking news and “going viral”.

 

I was instantly drawn to it because I’m a huge dog lover and especially Rottweilers. I owned a Rottweiler that passed away after suffering from cancer for over a year. I know they are loyal, trustworthy dogs that love their owners and would give their life to protect their owner as this dog was doing.

That was yesterday but today I wanted to see if there was any more details, news, or reprimands that the officer might face for doing this to this dog. So I went to Twitter and searched the hashtag #HawthorneDogKilling

When I did that I noticed this “promoted tweet” from Banfield Pet Hospital using that search to promote a free coupon for dog owners. They used a Google tracking link and sent people to a landing page (Banfield Pet Hopital removed the page) to collect their info.

Banfield Pet Hospital

 

My gut said this is F’d up to use a tragedy to promote a free coupon to build a list. My brain as an internet marketing consultant said I see what they are doing and there are a ton of loving dog owners that are outraged using that hashtag.

And here we are with a blog post to get your feedback. Do you think this is smart or insensitive? Do you think using tragedies and hashtags that might surround someone’s death whether a human or a dog is a good form of social media marketing?